Build a Career with Craig Tuttle Construction

Build a Career with Craig Tuttle Construction
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Social Media & Marketing Manager

Content & Creative Direction

  • Ability to tell a story through projects from initial design to completion of construction.
  • Strong eye for composition, lighting, framing, and luxury aesthetics.
  • Able to identify trends without making the brand feel trendy or cheap.
  • Experience creating content that feels family/community centered rather than sales focused.

Copywriting

  • Excellent writing and grammar.
  • Ability to write captions that educate, inspire, and convert. NO CHAT GPT
  • Understands different voices for Facebook, Instagram, LinkedIn, and Pinterest.

Photography & Video

  • Comfortable shooting high-quality content with an iPhone and/or Camera
  • Basic video editing skills (CapCut, Adobe Premiere, Final Cut, etc.).
  • Knows how to capture construction progress in a visually appealing way.

Analytics

  • Analyze monthly performance and provide recommendations.
  • Track engagement, reach, follower growth, website clicks, and lead generation.
  • A/B test different content styles and posting times.

Organization

  • Manage a monthly content calendar with minimal supervision.
  • Coordinate with manager to know what jobs are worth filming.
  • Keep content organized and backed up.

Personality

  • Self-starter who identifies content opportunities without being asked.
  • Comfortable talking with homeowners, architects, subcontractors, and vendors.
  • Positive, professional, and represents the company well on job sites.
  • Reliable and able to meet deadlines.

Marketing Knowledge

  • Understands branding and customer psychology.
  • Experience running Meta ads.
  • Familiar with SEO basics and how social media supports Google rankings.
  • Can create content that generates qualified leads, not just likes.

Expectations

  • Go to job sites to get content 2/3 a week
  • Get in-office content every week
  • Willingness to be in front of the camera at times
  • Expectations: 2-3 story posts daily M-F
  • 2 Photo Posts weekly
  • 1 Jobs site update weekly
  • 1 Rendering Video - weekly
  • 1 Creative Reel you come up with (that fits within our guidelines)
  • You must like, share and comment on others posts DAILY
  • Demonstrate success growing business social media accounts through strategic content creation and analytics.
  • Highly self-motivated and able to independently identify content opportunities, plan shoots, and execute marketing initiatives with minimal oversight.
  • 15-20 in office hours weekly.

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